The latest Tax Reforms, the adoption of International Financial Reporting Standards (IFRS), the obligatory nature of electronic invoicing and a growing economy have made Chile a country with a large demand for accountants, since thousands of companies require their services.
However, there are several professionals and accounting firms that do not find clients. This happens because the market is quite competitive, and only those who implement the accounting firm marketing are recognized and achieve success. In view of the above, the following tips to promote your firm can give you the visibility you need to boost your growth.
It constitutes a brand
You cannot promote an accounting firm without a constituted trademark, at least not effectively. Give your company a representative name and build a logo, mission, vision, values and other elements that define the personality of the business and make it stand out from the rest.
Do not forget to register your brand with the corresponding authorities, not only because it will facilitate the promotion tasks, but also because a registered accounting study provides greater confidence to the clients.
Define your buyer person
To promote an accounting company it is necessary to define an ideal client, that is, the buyer person. Who are you going to sell your services to? This allows the public to be segmented and guarantees that the marketing actions reach the indicated public.
Have a presence on the Web
We go through a time when most people search the Internet for the solution to their needs. It is therefore important to count on a well-designed and attractive Web site that presents your brand and advertise your services, but also serve as a basis for the deployment of all marketing actions that are going to develop.
Keep in mind that more than half of the visits that large search engines receive come from a mobile device. Therefore, your site must be responsive, that is, that can be viewed from both notebooks and smartphones or tablets.
Keep your blog active
Creating valuable content and disseminating it through a blog can generate 67% more opportunities to attract customers than those who do not. That is why it is essential to have one when promoting an accounting firm. Ideally, update it at least three times a week, with quality content on topics of interest to your target audience. Thus, it will be easier for you to position yourself as one of the leaders in the industry.
Enter the social networks
Although most of the services offered by an accounting firm are B2B, by promoting an accounting company in social networks you have the possibility of interacting with both potential and current clients, as well as executing Social Media Marketing strategies focused on expanding the audience and publicize the brand in places where it would be impossible to get otherwise.
Implement Pay Per Click (PPC) campaigns
The paid ads – on platforms like Google Adwords – are ideal for you to make known your accounting firm, especially when you have a clearly defined audience. The best thing about this model is that you pay only for the number of views the ad had.
The ways of promoting an accounting firm or company in any sector have changed completely and – although traditional advertising does not stop being effective (newspapers, commercials, radio spots) – today digital marketing is the most effective in attracting customers. In addition to ad campaigns, you can get better results thanks to tools such as:
- SEO strategies: actions based on key terms so that your site appears in the first places of search engine results pages.
- Content strategies: planning, generation and distribution (in different channels) of content of interest to your target audience.
- Email marketing: sending promotional emails to the right people at the right time.
When it comes to executing a marketing strategy for accounting, planning is important, as it will perfectly design and execute content strategies, ad campaigns, Social Media Marketing strategies and other actions that guarantee brand visibility and a greater flow of potential customers.